2014 Awards

Each year, VTA recognizes outstanding leadership and contributions by individuals who are working to advance public transportation in their community; VTA also recognizes innovative, effective programs by our public transportation providers.

The Virginia Transit Association presented the following awards at its 2014 Awards Luncheon to recognize outstanding service by individuals and exceptional transit programs, and to advance and expand public transportation in the Commonwealth.

 

INDIVIDUAL AWARDS

Public Official of the Year: John McGlennon

OUTSTANDING PROGRAM AWARDS

 Award Winner:  Hampton Roads Transit

OUTSTANDING PUBLIC TRANSPORTATION MARKETING AWARDS

 Award Winner – Small System:  ART – Arlington Transit
 Award Winner – Large System:  GRTC Transit System
 Honorable Mention:  Hampton Roads Transit

HELEN POORE TRANSIT PROFESSIONAL DISTINGUISHED SERVICE AWARD

 Eldridge Coles, GRTC Transit System, Retired General Manager
 Donna Shaunesey, JAUNT, Executive Director (retiring Winder 2015)
 Rebecca Martin, Blacksburg Transit, Retired Director
 Nancy Gourley, Loudoun County Transit, Retired Director

 


INDIVIDUAL AWARDS


Public Official of the Year Award – The Honorable John McGlennon, Ph.D.

The Honorable John McGlennon served as chairman of the Transit Service Delivery Advisory Committee. This committee was created by the Virginia General Assembly to devise and recommend a new formula allocation for a portion of transit operating funds and for all capital funds.  The committee’s task was very complex, highly charged and labor intensive.  This award recognizes Dr. McGlennon’s invaluable leadership of this important committee.  Dr. McGlennon is the Department Chair and Professor of Government at the College of William and Mary.  He is a Supervisor on the James City County Board and past President of VTA and Williamsburg Area Transport.  Dr. McGlennon played an instrumental role in the creation of the Williamsburg Area Transit Authority

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OUTSTANDING PROGRAM AWARDS


Award Winner: 
 Hampton Roads Transit’s TransitStat Program

Hampton Roads Transit developed and implemented a performance and improvement program, called TransitStat, in July 2013 to provide HRT with a new process for monitoring and improving current programs within the agency by frequently reviewing, analyzing, and monitoring key performance data. HRT created a panel, composed of a cross-section of their executive management team, to lead monthly presentation forums and work with departments to identify areas for cost-savings and performance improvement.  The new TransitStat program at HRT is proving to be a powerful tool that is encouraging HRT employees across the agency to engage in creative problem solving and make data-driven decisions to deliver quality services while controlling costs.

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OUTSTANDING PUBLIC
TRANSPORTATION MARKETING AWARDS

Award Winner Small System:  ART – Arlington Transit’s “ARTists for PAL Design Contest”

Arlington Transit’s “ARTists for PAL” bus design contest asked Arlington County middle and high school students to create a bus wrap design using the theme of “Share Our Streets – Be a PAL,”  Arlington’s biking, walking and driving safety initiative. The winning design by an eighth grade student was used to wrap an ART bus that travels around the County reminding people to “Be a PAL.” The contest brought public attention to the ART bus system and to the “Be a PAL” safety campaign while also educating local students about local transit. PAL stands for “Predictable, Alert, Lawful” and targets bikers, walkers and drivers encouraging them to travel safely by being predictable, alert and mindful of obeying traffic laws.

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Award Winner Large System: GRTC Transit System’s Get Ready to Connect  Campaign

The Get Ready to Connect campaign was developed to appeal to a younger audience and encompass a variety of new real-time bus information tools such as a GRTC Transit Systems new and improved Trip Planner, Bus Tracker, the Official GRTC Mobile App, and a completely updated website. Beyond the real-time technology tools, the campaign featured riders sharing the ride and connecting with one another while visiting popular Richmond destinations such as restaurants, theaters, museums, sporting events, shopping, and other destinations along GRTC bus routes.  The campaign used actual GRTC riders.

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Honorable Mention:  Hampton Roads Transit’s “Ned and Jill” Campaign

Hampton Roads Transit created a multi-media campaign designed to attract the attention of the Millennial generation (28 and younger). This animated series of ads contrasted Ned, stuck in the old habit of driving his own car to work and other activities, and Jill, using the convenience of various transit options while shopping or commuting to work. The “Ned and Jill” campaign launched in February of 2013 and ran for 8 weeks. It resulted in a 92% reach in the Hampton Roads region and a marked increase in call volume, web visits, and ridership.

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OUTSTANDING BUSINESS CONTRIBUTION AWARD


Award Winner: 
 WVEC Channel 13 and Sinclair (BOB FM) for Hampton Roads Transit’s Holiday Express ForKids promotion

In 2013, WVEC and BOB FM partnered with Hampton Roads Transit to create The Holiday Express. This seasonal promotion was developed to raise awareness of a local charity, ForKids, by wrapping two light rail trains and one 40′ bus to resemble vintage holiday steam engines. Both media partners collectively promoted the campaign by airing over 500 thirty second commercials on television and radio. WVEC also ran a 3 minute mid-day segment and a 30 minute Sunday Special to promote the program. As a result, the program helped ForKids gain name recognition, and increased donations and toy distribution by 50%.

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THE HELEN POORE TRANSIT SERVICE PROFESSIONAL
DISTINGUISHED SERVICE AWARD

The Helen Poore Transit Professional Distinguished Service Award is given to transit professionals who have made outstanding contributions to advance transit in their region and who have been actively involved in VTA.  Each of the 2014 awardees are retiring from long and distinguished transit careers.

 Eldridge Coles, GRTC Transit System, Retired General Manager
 Donna Shaunesey, JAUNT, Executive Director (retiring Winter 2015)
 Rebecca Martin, Blacksburg Transit, Retired Director
 Nancy Gourley, Loudoun County Transit, Retired Director

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